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April 16, 2008

INDIA: Unilever launches nutri-food for kids

Hindustan Unilever (HUL), the Anglo-Dutch conglomerate's Indian business, has launched Amaze Brainfood under the Kissan brand.

Hindustan Unilever (HUL), the Anglo-Dutch conglomerate’s Indian business, has launched Amaze Brainfood under the Kissan brand.

Designed to give children 33% of the required daily dosage of nutrients, Amaze will be available in five flavours in 33g and 30g bars and 150g and 400g mix packs.

The product launch is the culmination of four years of research and development at Unilever’s Research Centre, the company said.

“Amaze provides a nutritious option to the mothers who find it difficult to feed their children with nutrient-rich foods needed for growth and development,” Sidharth Singh, category head, HUL, said.

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