Yakult Danone India is expanding distribution of its probiotic yoghurt drink, the company confirmed today (7 September).
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“We are progressing distribution of Yakult. We intend to expand into both urban and rural areas throughout the country,” a spokesperson for the company told just-food.
The product is primarily distributed by “Yakult ladies” who go door-to-door to promote the benefits of the probiotic yoghurt.
Yakult Danone India is a 50-50 joint venture between French dairy giant Danone and Japan’s Yakult Honsha.
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