Indian regulators have reportedly upheld Kraft Foods Group's intellectual property rights to the Jell-O brand and ordered the trademark registrar to remove the Health Food Product Ltd-owned Mellow Jello TM from its lists.

According to a report in Indian newspaper Business Standard, HFPL registered Mello Jello as a trademark in 2011. But US-based Kraft filed a rectification application with the Intellectual Property Appellate Board (IPAB).

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The IPAB found in Kraft's favour and ordered the trademark to be struck down.

Representatives for HFPL and Kraft did not respond to requests for comment at time of press.

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