Indian food and tobacco major ITC is establishing two new production units in its home state of West Bengal to make branded noodles, snacks, chips, biscuits and wheat flour.
“This would facilitate more efficient and faster access to markets as well as ensure fresher food products,” an ITC spokesperson told just-food.
One will be built in Panchla (West Bengal) by January 2017 on 74,300 square metres of land. It will make YiPPee! noodles, plus Bingo! snacks and potato chips. “It will also have dedicated space for the production of new categories of food products as and when they are launched,” the company said.
A second plant on 37,100 square metres in nearby Uluberia, will from May produce Sunfeast biscuits, Bingo! snacks and Aashirvaad wheat flour.
ITC will invest US$440m in the two projects. It is also developing an information technology and knowledge unit in Rajarhat, also in West Bengal.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataSee Also:
Announcing the projects yesterday (February 11), ITC chairman Y.C. Deveshwar also hinted the company is planning to develop frozen shrimps and fruit products.
In reported quotes confirmed by ITC, Deveshwar said: “We already export shrimps, but there is equal big opportunity to sell packaged frozen shrimps and frozen dehydrated fruit and vegetables in the domestic market as part of our plans to grow the [company’s] newer FMCG business to US$15bn.”
