Nestle has said it plans to double the revenue it generates in Indochina in the next three years.
“We intend to double our business in the Indochina region within 2016 and hope to benefit from the integration of ASEAN [Association of Southeast Asian Nations],” a spokesperson told just-food.
Increased ASEAN integration is expected to fuel economic development in the region. The Association has established a free-trade area to support economic growth. It also works to promote social and political stability. Member states include a number of rapidly expanding economies that have increasingly caught the eye of multinational food manufacturers, including Indonesia, Malaysia, Thailand and Vietnam.
Nestle is also driving growth in the region through its ability to deliver “global solutions” that meet the needs of local consumers, chairman and CEO of Nestle Indochina Wayne England suggested recently at the group’s anniversary of 120 years operating in Thailand.
England suggested that Nestle’s consumer insight in the region had enabled it to win consumer trust. “To have this consumer trust and to have the knowledge of consumer preferences will give us a very strong momentum into the future.”
Moving forward, England revealed that Nestle will continue to focus on nutrition “to be a health and wellness company and a health and wellness partner to Thai consumers”.
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