Carrefour and its Middle East franchise partner Majid Al Furraim are looking to drive growth in the region by expanding into Iran.
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“We will be opening our first hypermarket in Iran under the Carrefour banner,” a spokesperson for Majid Al Furraim told just-food this morning (27 May).
“Carrefour will be the first group to open a hypermarket in Iran and we believe that this will provide us with long-term competitive advantages. We think the format will prove very popular,” the spokesperson commented.
Majid Al Furraim operates Carrefour-branded hypermarkets along with hotels and shopping malls throughout the Middle Eastern region.
Last week, the group revealed plans to open a hotel in Iran during 2008 and suggested that it is also considering opening shopping malls in the country.
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By GlobalDataMajid Al Futtaim plans to operate a total of 30 shopping malls throughout the Middle East by 2015.
The Carrefour hypermarket is set to open in Tehran later this year.
