Discount retailer Aldi has achieved “all-time record” market share growth in Ireland, according to the latest data from Kantar Worldpanel.
Figures published today (15 October) show Aldi posted market share growth of around 30% for the 12 weeks to the end of September.
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The performance is down to a combination of new store openings, a “strong” advertising campaign and a “consistent evolution” of its goods in store, Kantar noted.
“Aldi has been the star performer for a number of years and this is reflected in its 29.8% growth rate,” said Kantar commercial director David Berry. “This means that Aldi has firmly established its position as the number five retailer in Ireland with a 6% share of the market and is now closing the gap on Lidl.”
Lidl holds a 6.6% share of the market and saw growth of 1% in the period. This growth was despite the value of the Irish grocery market falling by 0.5%, Kantar revealed.
Tesco and SuperValu both out-performed the market in the period and are beginning to gain some momentum, both achieving higher growth rates than last month, of 2.5% and 1% respectively.
“While the grocery market as a whole remains subdued, there are still some areas that are performing well,” Berry said. “Sales of alcohol at the grocers have grown by 8% this quarter, showing that staying in and having a drink is an increasingly popular choice for those of us who are on a budget.”
Grocery inflation was 2.6% in the period, up from 2.3% in the previous period, but “significantly” below the 4.4% seen in August last year.
