Discounters Aldi and Lidl are continuing their march in the Irish grocery sector, delivering double-digit growth in a declining market.
According to the latest data from Kantar Worldpanel, Aldi and Lidl grew market share in Ireland by 1.4 percentage points and 0.8 points respectively in the 12 weeks to 2 March. Aldi accounted for 7.5% of Irish grocery sales. Lidl’s market share was 7%.
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The discount grocers have collectively grown their sales by 37% over the past three years, stealing market share from established rivals, Kantar revealed.
“Despite the overall grocery market declining for the fifth successive month, Aldi and Lidl continue to impress,” David Berry, commercial director at Kantar Worldpanel, observed.
In contrast, Tesco, the largest grocer in Ireland, and Dunnes both experienced declining market share and actual sales figures. Meanwhile, SuperValu’s recent acquisition of a number of Superquinn stores, which it subsequently rebranded, meant that the retailer became Ireland’s second-largest supermarket operator by sales in the period.
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“Bringing 24 Superquinn stores under the SuperValu banner has enhanced the retailer’s position as a major player in the grocery market. SuperValu now accounts for 25.3% of Irish shoppers’ grocery market spend, just 1.1 percentage points behind Tesco,” Berry said.
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