German discount retailers Aldi and Lidl have continued to lose market share amid increased competition from large grocery chains such as Tesco and Dunnes Stores.
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According to the latest figures from Taylor Nelson Sofres, Aldi and Lidl had a market share of 4.8% for February, compared to 5.4% in the year-ago period, reported the Sunday Times. Their market share reached a peak of 5.6% in September.
The discounters are facing intense price competition, led by UK-based supermarket giant Tesco, which has a 24.9% share of the market in Ireland. The company recently added around 700 products to its low-end “Value” range in a bid to compete with the discount retailers, the Sunday Times said.
Family-owned Irish retailer Dunnes Stores, which has a 22% market share, has also introduced discounts on several ranges.
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