Announces the Launch of its New Corporate Internet Web Site

Hibernia Foods plc (Nasdaq: HIBNY, HIBZF, HIBWF the “Company”) today announced the official launch of its new corporate web-site will take place on Saturday May 27th 2000. To commemorate the launch, the Company’s web-site, which can be accessed at:, will feature the live, world wide broadcast of both the Entenmann’s 2,000 Guineas and the Entenmann’s 1,000 Guineas classic horse races from the Curragh race-course in Kildare, Ireland. Hibernia Foods plc is the exclusive sponsor of these races, which are regarded as among the most highly coveted in Europe, similar in prestige to America’s “Triple Crown”. The 2,000 Guineas will be broadcast at 15.50 hrs GMT (10:50 a.m. Eastern Standard Time) on Saturday, May 27th and the 1,000 Guineas will be broadcast at 16.15 hrs GMT (11:15 a.m. Eastern Standard Time) on Sunday, May 28th. In addition to being accessible to viewers through the World Wide Web, major television networks, including the BBC and Channel 4 in the U.K. as well as Irish national television will broadcast both races live.

The launch of Hibernia’s web-site is an important milestone, representing the convergence of the Company’s expansion throughout Europe, with the Internet and future e-commerce initiatives. As the exclusive licensee of the Entenmann’s line of fresh baked products throughout 52 European countries, Hibernia’s sponsorship of these important horse races and their live Internet broadcast represents the first of a number of corporate events and other initiatives planned by the Company to dramatically increase the level of name brand recognition throughout Europe that Entenmann’s and other Hibernia products already enjoys as established household names in Ireland and the U.K. Additional corporate events will be outlined on the web site, which will also feature the Company’s products, images of the manufacturing facilities, news releases and financial information. The web site is designed to offer investors, customers and other interested parties an up-to-date and relevant source of information about Hibernia Foods plc.

Oliver Murphy, Chairman of Hibernia commented, “I am excited to announce the official launch of our corporate web site, and our exclusive sponsorship and live Internet broadcast of the Entenmann’s Guinea’s horse races. This is a significant event in our expansion throughout Europe for several reasons. First, the launch of our web site marks the initial introduction of our strategy to merge traditional market growth, with the massive power of the Internet. Second, it represents the first, in a number of strategic marketing initiatives, such as sponsored corporate events that we will undertake to dramatically increase our level of brand awareness and establish the Entenmann’s product line as household names throughout Europe.”

Hibernia Foods plc is a leading manufacturer of frozen desserts, ready-made meals and savoury products, headquartered in Dublin, Ireland with significant manufacturing facilities in the North East and South West of England. It is also the exclusive European licence holder for the Entenmann’s range of sweet-baked cakes. For additional information about Hibernia, visit the Company’s new corporate web site at:

This report contains forward-looking statements based upon certain assumptions by management, some of which may not materialize, and unanticipated events may occur which could effect the business of Hibernia, including that of Majestic, and the markets for their products. Forward-looking statements contained herein involve a number of risk and uncertainties including, but not limited to, economic, competitive, governmental and technological factors.

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