Ireland-based meatpacker ABP Food Group has launched a frozen alt-meat brand, Dopsu.
The company, best-known for supplying Irish beef, said the plant-based range is aimed at consumers who are looking to reduce meat consumption.
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Dopsu will hit retailers in the UK this month. It is already available in the foodservice channel. The name Dopsu is a portmanteau of the words doppelganger and substitute.
The product range comprises of No-Beef Pieces, No-Chicken Pieces, No-Duck Pieces, No-Lamb Pieces and No-Pork Pieces and is made from pea protein with no preservatives, soy or palm oil.
Bob Carnell, CEO of ABP’s UK arm, said: “With research showing the meat-free category has doubled in size over the past five years, we recognise the need to respond to consumer demand in the sector. The product has already been very well-received in the foodservice sector and we hope to build on that success in retail.
“The launch of a meat-substitute brand complements our core business, beef, and provides a choice for flexitarian consumers who are being driven by health, convenience and environmental considerations.”
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By GlobalDataArdee, Co. Louth-headquartered ABP first entered the meat-free category in 2011 and since then has produced own-label alt-meat products.
It has also launched plant-based lines under the Men’s Health Kitchen and Debbie & Andrew’s brands and through the Equals brand which was delisted in 2019.
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