Marks and Spencer has begun introducing branded products in its Irish stores, continuing the programme that it launched in the UK in 2008.
Each M&S store in Ireland will offer up to 450 branded products such as Cadbury and Kellogg’s, as well as a number of Irish products including Tato Crisps, Flahavan’s Oats, and Barry’s Tea.
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The retailer said the branded products have been specifically chosen with “customer convenience in mind” and to complement its “existing high quality, own-label products” and that no M&S products will be de-listed or replaced.
The new products will focus on brand-dominated categories where M&S would typically have a low market share, like soft drinks, confectionery, beer, laundry and personal care, as well as in categories where it has no private-label equivalent.
