Marks and Spencer has begun introducing branded products in its Irish stores, continuing the programme that it launched in the UK in 2008.

Each M&S store in Ireland will offer up to 450 branded products such as Cadbury and Kellogg’s, as well as a number of Irish products including Tato Crisps, Flahavan’s Oats, and Barry’s Tea.

The retailer said the branded products have been specifically chosen with “customer convenience in mind” and to complement its “existing high quality, own-label products” and that no M&S products will be de-listed or replaced.

The new products will focus on brand-dominated categories where M&S would typically have a low market share, like soft drinks, confectionery, beer, laundry and personal care, as well as in categories where it has no private-label equivalent.