Musgrave has set up a division to run fellow Irish retailer and newly-acquired business Superquinn in a bid to recoup some market share.

The new unit, Musgrave Operating Partners Ireland, will look to develop the Superquinn business while allowing Musgrave to focus on its other divisions.

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Musgrave bought Superquinn in July after it was put into receivership amid high debts.

CEO Chris Martin said on Tuesday (11 October): “In a declining market where consumers are spending less and continuously looking for value Superquinn has struggled to retain market share. We believe that working with the Superquinn team we can tackle these considerable challenges and develop the business for the future.”

Musgrave has appointed finance and business development director Tim Kenny to head the division. He will be responsible for establishing the new division as well as the integration of the Superquinn business into Musgrave, the company said.

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Kenny will be joined by Eoin McCormack, who has been appointed trading and marketing director of the new unit. He was formerly trading and marketing director of Musgrave Wholesale Partners.

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Richard Collins has been appointed finance director of Musgrave Operating Partners Ireland and Clare Leonard as HR and operations director. Both previously held similar roles in Superquinn.