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March 12, 2013

IRELAND: Sales up at retailer SuperValu in 2012

Irish retailer SuperValu saw its sales increase in 2012, a year in which it claims it outperformed its rivals.

By Dean Best

Irish retailer SuperValu saw its sales increase in 2012, a year in which it claims it outperformed its rivals.

The chain, part of Musgrave Group, booked sales of EUR2.1bn (US$2.74bn) for 2012, up from EUR2bn in 2011. The retailer said it was not publishing details on like-for-like sales, margins and profits when contacted by just-food today (12 March).

MD Martin Kelleher insisted SuperValu’s results represented “a very good performance, which is ahead of the overall market”.

He added: “This was achieved by delivering value to shoppers through price reductions, promotions and our extensive SuperValu own-brand range.” The retailer said it spent EUR290m on “delivering value” to Irish shoppers last year.

SuperValu has 195 stores across Ireland and plans to open three more this year. It also wants to refurbish 40 outlets.

Musgrave, which also owns chains including Superquinn and Centra in Ireland, Dialprix in Spain and Budgens in the UK, will release its numbers later in the year.  

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