Irish retailer SuperValu saw its sales increase in 2012, a year in which it claims it outperformed its rivals.

The chain, part of Musgrave Group, booked sales of EUR2.1bn (US$2.74bn) for 2012, up from EUR2bn in 2011. The retailer said it was not publishing details on like-for-like sales, margins and profits when contacted by just-food today (12 March).

MD Martin Kelleher insisted SuperValu’s results represented “a very good performance, which is ahead of the overall market”.

He added: “This was achieved by delivering value to shoppers through price reductions, promotions and our extensive SuperValu own-brand range.” The retailer said it spent EUR290m on “delivering value” to Irish shoppers last year.

SuperValu has 195 stores across Ireland and plans to open three more this year. It also wants to refurbish 40 outlets.

Musgrave, which also owns chains including Superquinn and Centra in Ireland, Dialprix in Spain and Budgens in the UK, will release its numbers later in the year.  

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.