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March 4, 2014

IRELAND: SuperValu outlines 2014 expansion plans

Irish supermarket operator SuperValu grew its share of grocery sales in the country during 2013 and plans to continue the trend this year through a programme of space expansion and store improvements.

Irish supermarket operator SuperValu grew its share of grocery sales in the country during 2013 and plans to continue the trend this year through a programme of space expansion and store improvements.

The chain, part of the Musgrave Group, booked a 1% increase in sales during the year to end-December, excluding the contribution from 24 outlets acquired from rival Superquinn during the period. Sales increased to EUR2.1bn (US$2.8bn), the company said.

SuperValu grew its market share in 2013, finishing the year with a 20.1% share, Musgrave stressed. Since the name change of the 24 Superquinn stores earlier this month, SuperValu now has a combined market share of 25.2% and is the largest Irish grocery brand in the country, Musgrave added.

“SuperValu’s success can be attributed to putting the customer first, investing in quality and staying true to our roots in communities across Ireland,” Martin Kelleher, MD of SuperValu, said. “We have delivered value to consumers by investing in price reductions and the development of our own-brand range. Our own-brand range has proven highly popular with customers, with sales increasing by 9% last year.”

Supervalu plans to expand further in 2014, when it will invest EUR7m in opening three new stores. A further EUR12m will be invested in the expansion and refurbishment of 45 Supervalu stores and EUR20m will be spend on the former Superquinn network.

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