Irish retailer SuperValu is to make a EUR30m (US$42.6m) investment in price cuts on around 1,000 products across the country.


Starting this week, prices will be cuts across a range of brands and products including Nescafe Gold Blend, broccoli and Squeez orange juice.


The retailer said the cuts are being delivered without “sacrificing Irish job”s and will see the value of SuperValu’s price reductions and offers top EUR230m in 2009.


“Just over six weeks ago we announced a significant number of price cuts and offers and we are now extending this even further across another 1,000 everyday products and brands,” said Donal Horgan, managing director, SuperValu.


“As always, these deep price cuts are being delivered without compromising our support for Irish suppliers, brands and jobs, as has been our commitment all along. No one can match SuperValu’s credentials when it comes to supporting Irish and we will be continuing with this policy going forward.”


SuperValu’s price reductions apply across all 194 stores.