Irish sandwich and coffee franchise O’Briens Sandwich Bar has said its UK sales are up 12% ahead of forecast, due to a £750,000 (US$1.3m) investment in a new concept store design and menu.
The newly completed makeover is proving to be a much more appealing proposition with customers and franchisees alike, with ten new concept stores added to the portfolio this year and a further eight expected to be opened before Christmas, O’Briens said.
“Our new broader ranges of products combined with a fresh new look and easy to follow menus are certainly hitting the mark with customers, who are now guaranteed an abundant food offering, with specials and seasonal variations added to core menus,” said Nick Young, managing director of O’Briens Sandwich Bar UK.
“The new juice bars, introduced as part of our healthy options and growing Guilt Free Food range, are already achieving 15% of sales in many areas, while innovations in hot sandwiches and the introduction of our speciality foccacia-style Shambo breads have also grown to 15% of sales,” he added.
Improved breakfast and patisserie offers are also boosting sales by allowing stores to trade much more consistently throughout the day.