Published Date: 6/2/2000
Company Name: Blue Square – Israel
Address: Amal 2 Street
Park Afeq
Rosh Ha’ayin, Israel,
Main Telephone Number: 972-3-928-2708
Internet Home Page
Address (URL)
Chief Executive Officer: Yoram Dar
Chief Financial Officer: Zvi Bochman
Investor Relations
Zvi Bochman
E-mail address:
Public Relations Contact:
Yael Lev-Ran
Business number: 972-3-928-2666
E-mail address:
Industry: Retail
Trading Symbol/ Exchange: BSI

Blue Square is Israel’s most
profitable and fastest growing food

retailer. A pioneer of modern
food retailing in the region, the Company currently operates 161 supermarkets
under different formats, targeting different consumer segments with varying
levels of service and pricing.

Blue Square pioneered the
first and most successful customer loyalty program in Israel, which so far has
more than a million members-over 50% of Israeli households. The Company also
offers a private brand program, aimed at offering customers the highest quality
products at the lowest possible prices. Blue Square is dedicated to total customer

Blue Square is the only
Israeli retailer to have received the ISO 9002 Quality of Management award.

Blue Square’s 1998 revenues
were $1,112.6 million, with operating profit of $59.6 million. Its stock price
for the last 12 months ranged from $10 to $16.81.