G Willi-Food International has appointed Albert Israeli to the position of chief financial officer, replacing Gil Hochboin.

Zwi Williger, president and COO of Willi-Food, said: “We are pleased to welcome Albert and look forward to his contributions. His experience in finance, sales and operations in the retail and wholesale industry will be invaluable as we pursue our international expansion strategy.”

Israeli was previously financial controller and sales and operations manager of retailer Golf & Co Group, and between 2000 and 2003 worked as financial controller of Isfar, a retail company marketing imported Sony products exclusively in Israel.

He said: “Willi-Food has strong financial fundamentals and high margins compared to industry peers. I am delighted to join the company at this exciting time in its development. Willi-Food is a household name in Israel, and our goal is to extend the company’s reach into rapidly growing international markets and enhance shareholder value.”

“We thank Mr. Hochboin for his service and wish him well in his future endeavors,” added Williger.