Point of Sale Limited (NASDAQ:POSI), announced today that Mr. Ian O’Reilly has been named as a director of the company.

O’Reilly has an extensive background in IT strategy for the food and fuel industries. He has enjoyed a career spanning twenty-two years with UK food-retailing giant Tesco PLC. The last five years he served as Group IT Director, with responsibility for the worldwide implementation of Tesco’s information technology programs. Prior to Tesco, O’Reilly was Programming Manager with Perkins Engines, a diesel engine manufacturer, and an Operations Manager for oil distributors Shellmex and BP.

O’Reilly will be assuming his directorship later this month.

“We are extremely pleased to have Ian O’Reilly joining Point of Sale’s board directors,” said Barry Shaked, chairman and chief executive officer of Point of Sale Limited. “During his distinguished career with Tesco PLC, Ian established himself as someone who understands the value that advanced information technology can bring to large, complex retail chains. We believe his insight into the needs of innovative retailers will help Point of Sale to continue to anticipate the needs of our growing customer base.”

About Point of Sale Limited

Point of Sale Limited, with headquarters in Israel, provides integrated enterprise-wide software solutions for the retail food industry worldwide, including supermarkets, convenience stores and restaurants. The company offers a full suite of software applications that support a food retailer’s essential retailing operations and enable retailers to increase their operating efficiencies, while improving customer acquisition, retention and profitability. Recently, the company expanded its product line by offering its head and back-office applications via the Internet to small chains and single store food retailers. With installations in more than 15,000 stores across 41 countries, the company markets its software solutions through direct sales, distributors, local dealers, and through its US subsidiary, StorePoint, and its various other subsidiaries. The company was founded in 1982, and its Ordinary Shares have been publicly traded on the Tel Aviv Stock Exchange since November 1994, and on the NASDAQ National Market System under the symbol “POSI” since July 1998. For further information, visit the company’s Web sites at www.pos.co.il, www.storepoint.com or www.storealliance.com.

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