As part of its 2002-2004 strategic plan, Strauss-Elite will reduce the management staff from 32 to 11, according to chairwoman Ofra Strauss-Lahat. The plan will reduce operating costs, “strengthen the company against its competitors and increase its value to shareholders”.


Strauss-Lahat told the Jerusalem Post that over the last four years, Elite formed “one coherent group from its various acquisitions [and] the next three years will be spent making us the best Israeli food company.”


She added that the group’s decision to focus on food “was definitely the right one. Hi-tech was the name of the game and we decided to focus on what we did best: food”.


Overseas meanwhile, Elite intends to expand its confectionery manufacture and is currently negotiating the purchase of a quality-chocolate manufacturer in Lille, France, with the plan to merge it with a similar Elite-owned company in France.


By Aaron Priel, just-food.com correspondent

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now