Super-Sol, Israel’s largest supermarket chain, is removing Unilever products from its shelves in an attempt to squeeze better terms of trade.

Super-Sol was prompted to employ tough bargaining tactics after it received a negative response from Unilever Israel CEO Moti Keren about increasing Super-Sol’s profits at Unilever’s expense.

Trade sources in Tel Aviv maintain that the increased demands made on manufacturers “were actually being made to finance its ILS1bn (US$218m) purchase of Clubmarket,” a rival supermarket chain.

Unilever said it was negotiating with Super-Sol to achieve an agreement for the benefit of consumers, while Super-Sol said: “We do not comment on our company’s relations with its suppliers.”

In protest, suppliers threaten to ask the anti trust commissioner to declare Super-Sol a monopoly.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.