Israel’s leading supermarket chain, Supersol, plans to close down some branches and amalgamate others, in view of the losses incurred to the chain in the past year.

A report in Maariv says that the chain operates nearly 40 lossmaking branches.

As part of the efficiency and cost-saving measures, the chain’s management plans to unify two departments in its marketing division. Trade sources commented that the steps taken “are too few and too late.”

The report notes that the chain plans to fire some 20% of its personnel in the company’s head office, in addition to cutting down 10% of its general work force. As part of the new policy, Supersol decided not to give any bonuses to executives employed under a personal contract.

The new efficiency and money-saving measures are estimated to be carried out following the appointment of a new general manager of the chain.