The export of Israel’s Sweetie citrus variety to Japan and South Korea, the major markets for this fruit, will be centralised as of this season.
Go deeper with GlobalData
The decision reached by the Citrus Marketing Board and the export companies aims to avoid the competition among the Israeli exporters on these markets, and to save “considerable operating costs involved in shipping and marketing,” according to Mena Davidson, CMBI general manager.
Israel’s export of the Sweetie variety to Japan and South Korea comprises 70% of the total volume of export of this brand to overseas market. According to CMBI, the forecast for the 2002/03 season is exporting 700,000 cases of Sweetie to Japan and South Korea, the same volume as in the previous season.
Davidson added that the centralised export to Japan and South Korea is based on the model of the centralised, single-hand export and marketing of Israel grapefruits in Italy, as has been practiced successfully in the past ten years, following a voluntary agreement among the exporters)
By Aaron Priel, just-food.com correspondent
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
