G. Willi-Food International, an Israeli distributor of kosher food products, has announced that it has terminated the previously announced acquisition of Vitarroz, a New Jersey-based distributor of Hispanic food products.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


“As part of our due diligence process, we conducted a detailed review of the financial condition of Vitarroz. It is unfortunate that as a result of issues that arose during the due diligence process the company has elected not to go forward with the acquisition of Vitarroz,” said Zwi Williger, chairman and COO.


“Willi-Food intends to explore other potential acquisitions in the United States in order to enter the US market and expand Willi-Food’s operations in the US food industry,” Williger added.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact