Monviso, an Italian bakery business specialising in products such as breadsticks, crostini and croutons, has been sold by private-equity firm PM & Partners to Céréa Partenaire, a subsidiary of France-based agri-food investor Unigrains.

Céréa Partenaire has acquired 95% of Monviso with its management retaining a 5% stake.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Piedmont-based Monviso was founded in 1936 and operates four plants in Turin, Asti, Pavia and Verona. The company’s products, including low-salt and organic variants, are sold under its own name.

Monviso generated sales of around EUR37m (US$45.3m) in 2017, with a third coming from exports. Céréa Partenaire said. No financial details pertaining to the deal have been disclosed.

Gilles Sicard, the executive managing director of Céréa Partenaire, said: “Monviso benefits from both a very strong, upmarket brand in northern Italy and the exportability of Italian grocery products. We intend to help the company seize all external growth and international development opportunities along these axes.”

See Also:

PM & Partners invested in Monviso in 2012 and since then it has expanded its product range and its presence abroad. It has also grown through acquisition, buying local peer Biscotteria Tonon in 2015.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Following the acquisition, Alessandro Manfredi Cusmano will remain as chief executive officer of Monviso while Marco Visentin will be chief financial officer. 

Cusmano said: “We are looking forward to this new partnership with an actor specialised in agribusiness. It will allow us to consolidate our position in Italy and in Europe, while supporting our policy of innovation and presence in exports.”