Minguzzi, an Italian fruit supplier, has joined Origine Group, a consortium aiming to boost the exports of kiwi fruit and pears.
Ravenna-based Minguzzi can trace its roots back more than 50 years and sells around 25,000 tons of fruits a year, coming mainly from the Emilia-Romagna Region. Its most important products are kiwi fruit (1,500 tons), pears (2,000 tons), plums (3,000 tons), peaches and nectarines (9,000 ton), and apples (9,000 tons).
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The company’s president, Giancarlo Minguzzi, said: “We join Origine Group because we believe in its project: joining forces to get the best value for our fruits in the international markets.
“This partnership is necessary if we want to have the scale to meet future challenges in the global marketplace. Origine Group has demonstrated to be a very effective organisation, thanks also to its brand portfolio.”
He said Origine’s strategy fits well with its own business model.
“Thirty per cent of our fruits are sold in the national market, while the rest goes to Europe and overseas, in particular Canada, USA and Asia,” he said.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataOrigine Group president Ilenio Bastoni welcomed the consortium’s newest member, suggesting the arrival of “an important and successful company” would provide it with “even greater marketing power to pursue our objective to commercialise with our brands the best fruits in the world market”.
The consortium was established by Afe, Apofruit, Fruit C2, Gran Frutta Zani, Kiwi Uno, Op Kiwi Sole, Pempa-Corer, Salvi-Unacoa and Spreafico, It represents companies with combined turnover of more than EUR900m (US$1.02bn) and production capacity for kiwi fruit and pears in excess of 200,000 tonnes.
