Pietro Ferrero, the joint chief executive at Italian confectionery giant Ferrero, has died in South Africa, the company has confirmed.

Mr Ferrero, 48, was on a business trip in South Africa, a spokesman told just-food this evening (18 April).

The exact details of Mr Ferrero’s death are unclear, although the spokesman suggested the company believed the executive became ill while out cycling and fell from his bike.

However, the spokesman added: “We don’t know the exact information. The details are fragmented.”

Mr Ferrero was joint CEO of the confectioner – which owns brands including Ferrero Rocher, Kinder Bueno and Nutella – with his brother, Giovanni.

Ferrero was founded in 1946 by two brothers, also called Pietro and Giovanni. The former’s son, Michele, built up the company, which is the world’s fourth-largest confectioner – behind Mars Inc, Kraft Foods and Nestle – and a business generating annual sales of EUR7bn.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now