Italian dairy company Parmalat, owned by French peer Lactalis, is to launch an e-commerce offering after what its describes as the “unprecedented growth” of online shopping during the Covid-19 period.

It suggested it has opened a “new dialogue with customers” that allows them to buy “safely and fast” milk, creams, juices, dessert and also meat and cheese.

The online shop, which the firm said is a response to the “changed behaviour of consumers who are increasingly choosing online purchases,” is now a permanent feature of the company’s website.

Giovanni Pomella, general director for Parmalat’s Italian business unit, said: “This project was born into a journey of digital transformation which will create new business opportunities through a fast-growing channel.

“Considering the change of habits, it is important to open a dialogue with consumers. We have the ambition to provide not only products, but also a buying experience, which will evolve to be consistent with the needs of Italian families.”

The portal was developed in partnership with marketing and shipping business Deliverti.

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By GlobalData

Parmalat pointed out that, prior to the lockdown, Italy has one of the lowest take-up rates of e-commerce in Europe.