Cadbury Schweppes has made a bid to buy Japanese functional candy company, Sansei Foods Co.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Cadbury, the world’s largest confectioner, said today (18 June) that its offer values Sansei at JPY13.8bn (US$11.8m).


CEO Todd Stitzer said Sansei’s sugar-free products would complement Cadbury’s Halls brand. He added: “We see strong opportunities to develop them further in the Japanese market and potentially elsewhere. The acquisition of Sansei will further strengthen our presence in Japan, where we have gained significant gum market share since the Adams acquisition.”


Sansei sells sugar-free functional candy in Japan under the Teicalo and Xylicrystal brands. Last year, the company held a 4% share of the Japanese candy market, which is valued at around GBP1bn.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now