Cadbury Schweppes has made a bid to buy Japanese functional candy company, Sansei Foods Co.

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Cadbury, the world’s largest confectioner, said today (18 June) that its offer values Sansei at JPY13.8bn (US$11.8m).


CEO Todd Stitzer said Sansei’s sugar-free products would complement Cadbury’s Halls brand. He added: “We see strong opportunities to develop them further in the Japanese market and potentially elsewhere. The acquisition of Sansei will further strengthen our presence in Japan, where we have gained significant gum market share since the Adams acquisition.”


Sansei sells sugar-free functional candy in Japan under the Teicalo and Xylicrystal brands. Last year, the company held a 4% share of the Japanese candy market, which is valued at around GBP1bn.

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