Consumer confidence in food products took another hit in Japan this week, when the head of a small firm in western Japan defended selling frozen spring rolls and other products that were nearly six months past their sell-by date by saying that they were “tasty”.
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Shinsho sold about 2,600 spring rolls to Japanese retailers despite that some were well out of date. It has now voluntarily closed 21 of its 23 shops indefinitely.
In a statement read out at a news conference by a Shinsho spokesperson, company boss Reiko Yoshida explained: “I was told that the products were past their expiry date, but I gave the order to sell them after I tried them and found them tasty.”
According to a report by Reuters, Yoshida then accepted that, looking back, she should have insisted that the food was thrown away.
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