Struggling Japanese supermarket Daiei is reportedly keen to establish a common private-label brand with its largest shareholder and business partner Aeon.

Go deeper with GlobalData

Go deeper with GlobalData

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


According to the local Jiji Press news agency today (13 June), Daiei president Toru Nishimi said the company hopes to launch products under the new brand as early as the second half of this fiscal year.


Currently, private-label sales account for about 5% of Daiei’s total sales. The group hopes to raise this figure to more than 10% in the next two to three years.


The move is expected to have a positive impact on earnings from in the second half of the current fiscal year, Nishimi said.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact