JAPAN: Farmers march to urge government to boost beef consumption
Cattle farmers marched into the centre of Tokyo on Wednesday, hoping to urge the Japanese government to up its efforts to boost beef consumption. Consumers have turned away from beef in their droves in the wake of the discovery of BSE in the national herd last September, and the more recent meat-labelling scandal involving Snow Brand Foods and a major Japanese supermarket.
Consumers have turned away from beef in their droves in the wake of the discovery of BSE in the national herd last September, and the more recent meat-labelling scandal involving Snow Brand Foods and a major Japanese supermarket.
More than 100 livestock farmers from the Kumamoto Prefecture, in south west Japan, took part in the demonstration.
Sign up for our daily news round-up!
Give your business an edge with our leading industry insights.
Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.
Excellence in Action Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suitedelivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.
