Japanese fastfood company McDonald’s Japan has reported a second consecutive full-year loss, but targeted a return to profit in 2004.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

McDonald’s Japan, which is 50% owned by US fastfood giant McDonald’s, posted a consolidated net loss of ¥7.12bn (US$67.5m) for the year to 31 December, compared to a net loss of ¥2.34bn in 2002. Revenues fell 6.5% to ¥299.82bn.


The company booked special losses of ¥13.5bn to end a consulting contract, pay for a voluntary retirement scheme, withdraw from its Pret A Manger joint venture and end its McVISION in-store information business, reported Reuters.


McDonald’s Japan said same-store sales fell 4.4% in 2003, but targeted a 3.5% rise in same-store sales in 2004.


Part of its strategy for 2004 will focus on boosting same-store sales by remodelling stores and introducing new products, rather than focusing on expansion.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The company forecast a net profit of ¥2.87bn for 2004, on revenues of ¥305.1bn.