JAPAN: Meiji Seika agrees Pringles deal with Procter & Gamble
Japanese confectioner Meiji Seika Kaisha is to sell Pringles potato crisps in Japan from July 2003, under a two-year deal with Pringles maker Procter & Gamble Far East. Procter & Gamble Far East, which is the Japanese unit of US food and consumer goods giant Procter & Gamble, is hoping to increase sales of Pringles in Japan through the use of Meiji Seika’s sales network.
Japanese confectioner Meiji Seika Kaisha is to sell Pringles potato crisps in Japan from July 2003, under a two-year deal with Pringles maker Procter & Gamble Far East.
Procter & Gamble Far East, which is the Japanese unit of US food and consumer goods giant Procter & Gamble, is hoping to increase sales of Pringles in Japan through the use of Meiji Seika’s sales network.
Worldwide sales of Pringles exceed US$1bn each year on average, reported the Japanese News Digest.
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