Nestle Japan has unveiled a new mini KitKat that can be baked.

When put in the oven for two minutes the KitKat becomes “like a crispy cookie”, said the firm who worked with Japanese chocolatier Tagaki for the launch. Tagaki recently developed KitKat’s first boutique in Tokyo.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The treat, which can also be eaten traditionally like a chocolate bar, is set to be released across Japan from 24 March.

It comes in two varieties, KitKat mini original chocolate and KitKat mini pudding.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact