Same-store sales at Japanese supermarkets fell by 5% year-on-year in December, hitting a 21-year low, local retail figures revealed today (23 January).
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Data from the Japanese Chain Store Association said December sales fell to JPY1.25trn (US$13.8bn).
Demand has been dampened in Japan as consumers reduce spending in the face of falling wages and rising unemployment.
Including sales from newly-opened stores, revenue dipped by 4.2% during the month.
December’s decline marks the 13th consecutive drop in supermarket sales.
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By GlobalDataFor the 12 months of 2009, supermarket sales were down 4.3% on 2008, dropping to JPY12.8trn.
