Australia’s Jatenergy, an exporter of infant formula, has secured a deal to open a retail outlet in China dedicated to children’s products.

JAT Maternity and Children will open in the Hui Yue Kid’s City shopping mall in the next few months and will cater to expectant mothers and children aged up to 12 years. Based in the capital of Henan province, Zhengzhou, the outlet will offer Jatenergy’s own products, as well as those from Australian and other international producers.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The Australian exporter recently secured a deal to buy a 51% holding in Melbourne-based milk powder business Golden Koala Group, which has been supplying products to China via the Adeline Group for the past seven years. Golden Koala Infant Formula is made by another local manufacturer, Nutritional Choice Australia, while the share holdings are held by JAT’s dedicated milk powder business, Cobbitty County.   

Last week, Jatenergy revealed it plans to purchase a 50% interest in another exporter to China, Green Forest International, whose brands include milk powders such as A2 and Danone‘s Aptamil, and those will be stocked in the new outlet.  

Jatenergy said in an announcement posted with the Australian Securities Exchange yesterday (29 May) it has secured a three-year, rent-free lease on the outlet in Hui Yue Kid’s City, which is owned by Henan Sheng Rung Holding Group under the control of one of the Australian firm’s directors, Xipeng Li. 

See Also:

“This is an unsurpassed opportunity for JAT to build its China presence and generate revenue,” said Jatenergy director Wilton Yao. “Hui Yue is a landmark shopping development in Zhengzhou, the capital city of Henan province, which is home to around 100 million people.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.