Brazilian meat giant JBS has entered an agreement to acquire local cold-meats business Frigorífico Marba for an undisclosed sum.

The deal, which is subject to approval from the country’s competition regulator – the Administrative Council for Economic Defense (CADE) – has been conducted through JBS’ wholly-owned subsidiary Seara Alimentos.  

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JBS said in a statement the acquisition is part of a strategy to increase the share of value-added and branded products in its portfolio, which also now includes a plant-based line after Seara launched the Incrível Burger Seara Gourmet earlier this year.

Based in Sao Paulo, the same city as JBS, Frigorífico Marba owns two factories producing products under its namesake brand and also Pauliceia. The line-up includes mortadelas, or Italian-style sausages, hams, fresh meat, bacon and salami.   

The company generates revenues of around BRL350m (US$85.6m).

JBS has been active in the M&A arena this year, instigating deals through its business units. Last month, Italian cured-meat specialist Rigamonti, which is owned by JBS, bought Brianza Salumi. And in August, another of JBS’ meat operations, US-based Pilgrim’s Pride, acquired UK meat processor Tulip from Danish Crown.

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In April, JBS acquired Adelle Food Industry, a manufacturer of prepared pork products such as ham, sausage and bacon, again through Seara. 

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