Finnish food firm Fazer Group has announced it is planning to outsource its e-commerce operation with 23 employees likely to be impacted by the decision.

The company, which announced job cuts in March and last week warned of coronavirus-related temporary lay-offs as it prepared to start talks with 398 employees at its confectionery plant in the Finnish city of Vantaa. said that as part of the development of its consumer business it had evaluated various options to streamline the operation of its Fazer Store e-commerce supply chain. 

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

As a result, Fazer plans to outsource the operational functions of the operation, which was opened in 2018 and sells the company’s confectionery, as well as products such as porridge and muesli.

The company has not yet announced which third-party operator will be running its online business.

Nathalie Ahlström, CEO of Fazer Confectionery, suggested the company is acting to keep up with demand.

She said: “E-commerce serves consumers in the EU, and the interest rate crisis has further increased the demand for e-commerce services.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Until now, Fazer Store’s operations have been handled as part of its Karkkila plant’s operations. 

The company said it is starting restructuring negotiations.

“A total of 23 employees are involved in the negotiations. If implemented, the plans may lead to changes in job duties and the termination of up to eight employment relationships,” Fazer said.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact