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October 20, 2008

just-food heads to Paris

The European food industry turns its gaze to Paris this weekend as the great and good of the sector convene at the biennial SIAL exhibition.

The European food industry turns its gaze to Paris this weekend as the great and good of the sector convene at the biennial SIAL exhibition.

SIAL takes place in the intervening years between Anuga, Europe’s other big food industry event, which is held over the border in Germany.

This year, from 19-23 October, around 140,000 visitors from 191 countries will flock to Paris for SIAL, showcasing products from dairy to deep-frozen food and from confectionery to cured meats.

SIAL offers multinational groups, including dairy giants Parmalat and Lactalis and UK food conglomerate Associated British Foods, the chance to rub shoulders with fledgling and up-and-coming firms from countries ranging from China to Egypt.

The international flavour of the event will be key for many exhibitors based in the mature markets of western Europe; a show like SIAL gives those firms the opportunity to open up potentially lucrative markets overseas.

just-food will make the short hop over the English Channel for the event and will be bringing the latest news and views from the show.

Be sure to check the website for the latest coverage.

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