The latest data from the just-food international basket looks at the fourth quarter of 2013.
The basket is a group of 17 items from tuna to milk that highlights the difference in price between national brands and own label in seven international markets.
The data is compiled exclusively for just-food by IRI. Tim Eales, strategic insight director at IRI, reflects on the latest findings here.
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The total cost of the basket was up in five of our markets year-on-year, flat in the Netherlands and down in Greece.
If just-food’s basket was solely made up of own-label lines, it would have made been more expensive in the fourth quarter of 2013 than a year earlier – except in Greece.
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By GlobalDataThe price gap between brands and private label narrowed in each of our seven markets.
Spain and the UK were the only markets where the proportion of food sold on promotion fell in the last three months versus the fourth quarter of 2012.