The latest data from the just-food international basket looks at the fourth quarter of 2013.
The basket is a group of 17 items from tuna to milk that highlights the difference in price between national brands and own label in seven international markets.
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The data is compiled exclusively for just-food by IRI. Tim Eales, strategic insight director at IRI, reflects on the latest findings here.
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The total cost of the basket was up in five of our markets year-on-year, flat in the Netherlands and down in Greece.
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If just-food’s basket was solely made up of own-label lines, it would have made been more expensive in the fourth quarter of 2013 than a year earlier – except in Greece.
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The price gap between brands and private label narrowed in each of our seven markets.
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Spain and the UK were the only markets where the proportion of food sold on promotion fell in the last three months versus the fourth quarter of 2012.
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