Kellogg has sold its operations in Russia to local snacks-and-drinks firm Chernogolovka for an undisclosed sum.
The Special K breakfast cereal and Pringles snacks maker had already suspended shipments to and investment in Russia in March following the invasion of Ukraine. However, the food giant continued to operate in Russia to avoid exacerbating the food-security risk.
“The Kellogg business in Russia currently represents less than one percent of net sales. However, due to recent events, sustaining our operations has become untenable,” the company said in a statement provided to Just Food. “As a result, we have made the decision to divest our operations in Russia to a local Russian company, Chernogolovka.”
Kellogg employs around 1,600 workers in Russia. It operates three plants – in the western city of Pskov, in Vyazma further south and in Voronezh, another 400 miles south. Confirming the partial exit in March, a spokesperson said Kellogg produced “Russian-branded, essential staple foods, including cereal and biscuits” in the country.
Just Food has asked Kellogg for clarity on what assets are included in the disposal to Chernogolovka and the status of all the employees.
“Our primary goal as we exit this market is to ensure the safety and wellbeing of our employees. The sale is subject to a number of local government regulatory approvals,” Kellogg said today (23 December).
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below formBy GlobalData
The company added with historical context: “Earlier this year, we suspended all imports of our products and suspended investment and support for our international brands, including advertising and promotions in Russia. We only continued producing essential staple foods locally as we were mindful of not increasing the risk of food shortages for the local population.”