Kellogg has announced a licensing partnership with US protein processing and innovation firm Mistica Foods to launch ready-to-cook chicken breast bites breaded with its Cheez-It crackers in their domestic market.
Wendy Davidson, the president of Kellogg’s US “specialty channels”, said: “We are very pleased to partner with Mistica Foods and be the first to offer a cracker-breaded chicken product to the marketplace. This new product introduction represents an opportunity to expand one of the most beloved brands to a new consumer category.”
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Kellogg said using crushed chips and crackers “has been an on-trend cooking technique used for years but until now never fully commercialised”.
Illinois-based Mistica Foods was founded in 2014 as an independent, woman-owned company providing custom menu and supply chain solutions to the foodservice and retail channels.
The new chicken breast bites are on sale at Wal-Mart stores around the country and will later also be available from other national retailers.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
