Kellogg has announced a licensing partnership with US protein processing and innovation firm Mistica Foods to launch ready-to-cook chicken breast bites breaded with its Cheez-It crackers in their domestic market.
Wendy Davidson, the president of Kellogg’s US “specialty channels”, said: “We are very pleased to partner with Mistica Foods and be the first to offer a cracker-breaded chicken product to the marketplace. This new product introduction represents an opportunity to expand one of the most beloved brands to a new consumer category.”
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Kellogg said using crushed chips and crackers “has been an on-trend cooking technique used for years but until now never fully commercialised”.
Illinois-based Mistica Foods was founded in 2014 as an independent, woman-owned company providing custom menu and supply chain solutions to the foodservice and retail channels.
The new chicken breast bites are on sale at Wal-Mart stores around the country and will later also be available from other national retailers.
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