Kellogg has announced the launch of gluten-free versions of its Corn Flakes and Special K cereals in Australia.
The firm said the launch was a response to increasing demand from consumers with coeliac disease and gluten intolerance.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The products are the first gluten-free lines Kellogg is selling in Australia.
“We continue to see a growing number of consumers, including coeliac disease sufferers, requesting gluten free alternatives to our popular cereals. Research conducted with current consumers of gluten free cereals also showed there was a gap in the market for products that can deliver a great taste experience that’s consistent with products containing gluten,” Janine Brooker, portfolio marketing manager for Kellogg Australia, said.
“That’s why we wanted to make sure that our gluten-free Corn Flakes and Special K taste just as good as the original classics.”
Kellogg’s Corn Flakes Gluten Free and Special K Gluten Free are available in 330g boxes at supermarkets nationwide. They have an RSP of A$3.99 (US$2.86) and A$5.99 respectively.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
