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September 12, 2016

Kerry targets kids’ snacking with Cheestrings NPD

Kerry Foods is aiming to appeal to children's snacking occasions with the launch of new Cheestrings Scoffies. 

Kerry Foods is aiming to appeal to children’s snacking occasions with the launch of new Cheestrings Scoffies. 

The business, the consumer foods unit of Kerry Group, said that it is targeting “after school snacking” with the new product, which includes three “mixable” varieties. 

The new range includes: mini pretzels, cheese, apricot, cherry cubes and yogurt; crackers, cheese, cherry strings, biscuits & chocolate raisins; and crackers, cheese, fruity mix & white chocolate shortcake pieces. Each variety will have a suggested retail price of GBP1.50 (US$1.99). 

“There is huge opportunity and demand from consumers in the category for an exciting range that not only gives kids a fun and delicious after school snack, but that also makes shopping easier by offering a convenient ‘three-in-one’ option,” explained brand manager Rebecca Jakob. “The useful resealable tab also gives kids the opportunity to save their snack.”

Kerry said Cheestrings are a “rich” source of calcium as well as being free from artificial colours, flavours or preservatives,. 

The launch will also be supported with a GBP1.5m TV campaign, sampling and in-store campaigns from January 2017 onwards. 

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