Kerry Foods is aiming to appeal to children’s snacking occasions with the launch of new Cheestrings Scoffies.
The business, the consumer foods unit of Kerry Group, said that it is targeting “after school snacking” with the new product, which includes three “mixable” varieties.
Go deeper with GlobalData
The new range includes: mini pretzels, cheese, apricot, cherry cubes and yogurt; crackers, cheese, cherry strings, biscuits & chocolate raisins; and crackers, cheese, fruity mix & white chocolate shortcake pieces. Each variety will have a suggested retail price of GBP1.50 (US$1.99).
“There is huge opportunity and demand from consumers in the category for an exciting range that not only gives kids a fun and delicious after school snack, but that also makes shopping easier by offering a convenient ‘three-in-one’ option,” explained brand manager Rebecca Jakob. “The useful resealable tab also gives kids the opportunity to save their snack.”
Kerry said Cheestrings are a “rich” source of calcium as well as being free from artificial colours, flavours or preservatives,.
See Also:
The launch will also be supported with a GBP1.5m TV campaign, sampling and in-store campaigns from January 2017 onwards.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
